Senior advisory for rights holders, broadcasters, digital platforms and investors across the sports media market.
AB80 is a founder-led advisory boutique for the sports media industry. We help clients think more clearly, negotiate more effectively and make better-informed commercial decisions.
We work with rights holders, broadcasters, digital platforms and investors on the deals, strategies and market questions that move the needle commercially.
No unnecessary layers. No inflated process. Just clear thinking and direct support grounded in the reality of the market.
Structuring rights packages, planning cycles and sharpening route-to-market decisions.
Independent valuation, benchmarking and commercial pricing logic across sports media assets.
Support on monetisation, revenue opportunities and broader commercial decision-making.
Hands-on advisory through live negotiations, key term review and agreement shaping.
Competitor tracking, landscape analysis and strategic context for better decisions.
Advisory around expansion, strategic opportunities and commercially significant next moves.
AB80 is designed for clients who need serious commercial input without the weight and noise of a bigger advisory machine.
AB80 is built around confidential, high-trust advisory work. The examples below are indicative of the kind of support we provide.
Independent valuation support ahead of a competitive rights process, including market comparables, deal logic and recommended pricing perspective.
Advisory on acquisition priorities, market positioning and commercial structure for a fast-moving digital sports proposition.
Hands-on support across key commercial terms, counterparty understanding and final-stage decision support on meaningful agreements.
AB80 was built for organisations that need clear, commercially literate support rather than a long, expensive consultancy process.
We believe the best advisory work is direct, informed and grounded in how rights, content, distribution and value really move through the market.
That means sharper thinking, better judgement and work that helps clients move faster and with more confidence.
Founder-led. Discreet. Practical. Built to be useful in live commercial situations where clarity matters more than theatre.
Whether you have a live opportunity, a rights question or a piece of strategic work that needs experienced commercial input, AB80 is built to help.